Disney Pixar's Brave and TRIO at E3 2012
The new Disney Pixar movie Brave hits theaters next week but we joined Disney at the Los Angeles Convention Center’s E3 last week to invite folks into the Brave World for a sneak peak! With video-gamers and techie enthusiasts from around the world, E3 hosted vendors unveiling the newest and greatest that is yet to come. Upon entering the 16,000 square-feet that made up the Disney booth, visitors were given the opportunity to meet Mickey Mouse’s co-star in the new game “Epic Mickey: The Power of Two”, Oswald. Guests had the chance to get personalized Oswald ear hats while they waited and played a sneak peak preview of the game.
After exploring the Power of Two, gamers ventured through the swampy marsh into the “Where’s My Water?” lounge. Complete with a bar doling out Vitamin Water, the lounge offered plenty of seating for tired bodies to rest while playing the popular game on various iPhones and iPads as well as a photo opportunity corner to take pictures with the stars of the game.
With hand crafted kiosks skinned in branded graphics, gamers and media personell were exposed to upcoming games for “Wreck it Ralph”, “Just Dance”, and “Disney Princess”. They then walked into the “Brave” world of lush greens and brand new games. A large sign made of CNC routed wood and sculpted foam duplicated the logo seen all around town on billboards and bus stops.
Finally, Disney executives and PR gurus retreated to the VIP area for refreshments and sales meetings in the offices and main VIP lounge.
Through months of design deliberation and detailed installation, TRIO and Disney combined the forces of graphic printing, CNC routing, hand-painted art, superior craftsmanship, and overall booth design to create a lasting impression in a highly anticipated and publicized annual event.
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