Beck’s Sapphire Nationwide Launch

TRIO has been working with Anheuser-Busch/Beck’s brand/marketing/PR teams to implement launch events for Beck’s newest beer, Sapphire.   Beverly Hills… Chicago… Miami South Beach… Manhattan…  when the client asked for a series of high-end, luxury launch destinations, TRIO delivered.  Towering custom metal sculptures and mirrored art pieces, 3D custom wall paneling, storefront window boxes, branded carpet, unusually clever furniture choices, and creative lighting … TRIO created the ‘go to’ nightspot for launch events in each city.

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